Website analysis with Google Analytics
This website uses Google Analytics 4, a web analytics service provided by Google LLC, after obtaining the user’s consent. The relevant controllers are Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, for users in the EU/EEA and Switzerland. Google Analytics 4 applies IP anonymization by default, meaning your IP address is immediately shortened when you interact with this website. Only in rare cases will your full IP address be transferred to a Google server in the United States and shortened there. Google states that the IP address transmitted via Google Analytics will never be combined with other Google data. Google Analytics 4 is activated only with your consent through the cookie banner and can be withdrawn at any time through the cookie settings.
The processed data includes usage data such as page views, website interactions, general location, and visit duration; as well as communication data such as shortened IP addresses, user agent, language preference, and screen resolution. The purpose of this data processing is for Google to evaluate the use of your website on behalf of the website operator, compile reports on website activity, and analyze website performance. This data processing is lawful based on your consent pursuant to Art. 6 para. 1 p. 1 lit. a GDPR and § 25 para. 1 p. 1 TDDDG.
Google Ireland Limited, Google LLC, and Alphabet Inc. are recipients of this data. Information about your use of the website is usually transmitted to a Google server in the United States, an action legitimized by the European Commission’s adequacy decision of July 10, 2023, which recognizes Google LLC’s certification under the EU–US Privacy Framework. In terms of data storage, any data linked to cookies is automatically deleted after a certain period: monthly for data that has reached its retention period, and a maximum of two years for Google Analytics cookies.
For more information about Google Analytics terms of use and Google’s privacy policy, please visit:
https://support.google.com/analytics
Google Analytics uses so-called “cookies,” text files stored on the visitor’s computer that enable analysis of how the website is used. The information generated by the cookie about the visitor’s use of the website (including the shortened IP address) is generally transmitted to a Google server and stored there.
Google Analytics is used on this website exclusively with the “_anonymizeIp()” extension. This extension ensures anonymization of the IP address by shortening it and excludes any direct personal reference. Through this extension, the IP address is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and shortened there. The IP address transmitted by the respective browser as part of Google Analytics is not merged with other Google data.
On behalf of the website operator, Google will use this information to evaluate website usage, compile reports on website activity, and provide other services related to website usage and internet usage to the website operator (Art. 6 para. 1 lit. f GDPR). The legitimate interest in this data processing lies in optimizing this website, analyzing website usage, and adapting content. The interests of users are sufficiently protected through pseudonymization.
Google LLC is certified under the Privacy Shield framework and thereby guarantees an adequate level of data protection. The transmitted data linked to cookies, user identifiers (e.g., User ID), or advertising IDs are automatically deleted after 50 months. Data whose retention period has been reached is automatically deleted once a month.
The collection of data by Google Analytics can be prevented by adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with future effect. The corresponding browser plugin can be downloaded and installed at the following link:
https://tools.google.com/dlpage/gaoptout
Visitors to the page can also prevent data collection by Google Analytics by clicking here. An “opt-out” cookie will then be applied to prevent data from being collected during future visits to this website.
Further information on data use by Google, setting options, and objection possibilities can be found in Google’s privacy policy (https://policies.google.com/privacy) and in the settings for displaying advertisements by Google (https://adssettings.google.com/authenticated).
Spam protection with Google reCAPTCHA
We have implemented Google reCAPTCHA on the forms on our website to verify whether the data entered in the forms comes from human visitors or from automated machines or programs, also known as “bots.” This tool automatically analyzes the behavior of website visitors as soon as they interact with the website, using various information such as the IP address, the duration of the visit, and mouse movements.
The processed data includes usage data such as the website accessed, date and time of access, and mouse movements, as well as communication data such as IP addresses, browser type, and operating system. This processing concerns website visitors and users of online services. The main purpose of this processing is to prevent abuse of our contact form and thereby improve security.
The legal basis for this processing is our legitimate interest pursuant to Art. 6 para. 1 p. 1 lit. f GDPR. Data recipients include Google Ireland Ltd, Google Building Gordon House, Barrow St, Dublin 4, Ireland (https://policies.google.com/privacy), and our website hosting provider. While your personal data is processed within the EU, the retention period for the processed data is determined by Google Ireland Limited. Further information can be found in the Google reCAPTCHA privacy policy:
https://policies.google.com/privacy
Website analytics data
When you visit our website, we collect information about your usage through a web analytics tool provided by our hosting service. This tool collects and combines your IP address and user agent, shortens them, and stores them using a hashing function. This process creates an encoded visitor identifier with a randomly generated value (SALT) that changes every 24 hours. This method ensures that your IP address cannot be reconstructed from the stored visitor identifier, thus preserving your anonymity. Additionally, this information is not combined with any other data and is stored only on the hosting provider’s server.
We also process web analytics data, HTTP data, and profiling data. The web analytics tool we use creates and stores a web analytics profile that includes details about your use of the website, such as page views, visit frequency, time spent on each page, and the user agent of your device. This profile also includes usage data (such as pages visited and access times) and communication data (such as browser type, operating system, and IP addresses).
The purpose of processing this data is to analyze user behavior in aggregated form in order to improve the presentation and content of our website. The legal basis for this processing is our legitimate interest (Art. 6 para. 1 lit. f GDPR), particularly in measuring website metrics to improve our products and website.
The collected data is shared with our website hosting provider and processed within the European Union.